![]() Jonathan Russell Clark: Why did you pick Taylor Swift? Is it because of your personal adoration for her? Or something more?Īmy Long: In large part, yes, it’s because I love her. And besides carefully sifting through thousands of photos of Swift for the perfect match, she also uses Swift’s lyrics as hashtags that pair with the book cover. Additionally, Long makes a point to name and credit the cover designers, who are so often unsung (and even literally uncredited) heroes of the publishing world. The primary purpose of the account is to promote literature, particularly titles from small presses, who have to fight tooth and nail to get media coverage. To begin with, TSAB (as Long refers to it) is a celebration of books. Long, then, has accomplished a lot in a brief amount of time. Long started TSAB in December 2020 and has already amassed 4,300 followers (and that’s after she was initially shut down by Instagram when she had 2,000 followers because they thought she was trying to impersonate Swift) and was featured on Belletrist. While I had already found the account and its pairings delightful, what I discovered when I looked deeper made me unabashedly love it. I followed the account, DM’d with Long, and even had my books Swifted (which has emerged as the official verb for having your book featured). The source, it turned out, was an Instagram account called Taylor Swift as Books ( run by Amy Long, a writer I knew through social media and her essay collection Codependence. The pairings were well-done, aesthetic matches in color and vibe, but that didn’t explain the authors’ excitement, which had a kind of “I’ve finally made it” flavor. Earlier this year, I noticed writers giddily posting images of their book covers paired with photos of Taylor Swift. ![]()
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